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Our Philosophy

WS JabuFarm aims to nourish the world with our nutritious and exotic Jabuticabas. We connect people and adopt ideas and resources to deliver innovative products, technology and modus operandi that build successful businesses and communities.

Hidden Treasure to Untold Health




We have a vision to be the most admired global producer of Jabuticaba known for our business conduct as well as professional excellence in providing values to individuals, families and communities.


We are committed to continuously drive to deliver our mission of “Good Nutrition, Healthy Living, Holistic Wellness” as well as to live up to our esteemed partners’ and customers’ expectations and provide individuals with an opportunity to be affluent. This mission statement guides the actions of everyone in WS JabuFarm, in line with our goals, beliefs and principles.


Over the years of our entrepreneurship, we learned that the core principle of a successful business is fostering a mutually respectful relationships with our valued partners, our dedicated clients and our talented people at work.

At WS JabuFarm, we define the set of principles that guide our actions as “WS Experience”. The WS Experience means that in everything that we think, express and do, we do it with excellence.



Our Leadership Team

Our Board is composed of highly-qualified leaders in business, technology, agriculture and other relevant disciplines. Each Board member has proven experience, skills and current expertise aligned to our business goals. Our Board has a successful track record of delivering shareholder value in a rapidly changing business environment. As a team, we are dedicated to ensuring long-term, sustainable value creation.

We believe that our company will only be successful for the long term by creating value for both our shareholders, partners and for society.

Our Strategy

We have an amazing product portfolio in the pipeline towards attractive, high-growth businesses. We are a global company with deep local roots, which help us develop unique ability to understand local consumers and adapt fast to their preferences. Innovating products and business models are key dimensions of our growth agenda.


As a responsible company, we act where the needs are greatest and where we can have maximum impact. Together, with our employees and partners, we help provide better health for all.

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